RESUME

Career Experience

Executive Director of SEO - Statwax (acquired by TrendyMinds)

Management & Leadership:

- Built the SEO Service offering and led new business opportunities for SEO offerings which contributed to 50% of annual agency revenue

- Managed and led a team of five SEO specialists and 12 clients

- Designed a thorough onboarding program for new hires, including custom 6- month training plans and continued education programs

- Acted as a thought leader on behalf of the agency by appearing on podcasts, writing case studies and blogs, and making videos for social media.

SEO Projects & Results:

- Increased organic traffic by 45% YoY and increased conversions by 167% for an online college by developing a user-first SEO strategy which included CRO, SEO content, schema markup, and page speed optimizations

- Led a website redesign project by using a product-led SEO strategy with a strong emphasis on CRO, informative content, and organic optimization for a government agency.

- Developed a large-scale content strategy to enhance the topical authority and EEAT for an international travel insurance company

SEO Skills:

- Research SERP volatility, Google algorithm updates, and trends, and Google search patents to uncover the key to performing well organically and keeping my team and clients ahead of the competition

- Collaborated with Statwax's Data Team to find actionable insights and meaningful ways of reporting. We created an SEO and SEM Keyword Dashboard to find the best opportunities to optimize both SEO and SEM campaigns

- Oversaw and led the project management of all SEO clients and campaigns

- Created a thorough SEO auditing process and template to understand the root of issues truly. This new process was targeted to specific client goals, pain points, and needs (rather than finding irrelevant errors that do not push the needle toward results)

SEO Team Lead - Statwax

Leadership & Management:

- Scaled the SEO Service from an individual contributor to a team of three through rigorous team & service mapping, skills inventorying, and strategic business planning

- Managed a team of two SEO specialists

SEO Strategies & Results

- Created a scoring system to enhance keyword research efforts, ranking improvements, and increase organic traffic by bringing qualified organic traffic to clients' websites.

- Used analytical insights and data to lead a content refresh and consolidation strategy resulting in a 157% increase in blog traffic

- Performed heat checks to analyze patterns in analytics, and site health, and check indexation/coverage issues

SEO Skills:

- Provide road maps for Core Web Vital optimizations and oversee implementation with web development teams

- Conducted rigorous keyword research & scoring through SERP analysis to meet search intent and achieve client goals

- Created topic clusters to enhance the topical authority and enhance entity SEO

- Managed the execution of content briefs and content development to carry out SEO content strategies

SEO Specialist - Statwax

- Performed thorough website audits and content performance audits to properly diagnose why websites were not performing well in organic search

- Researched best practices and search engine behaviors for situations specific to website diagnostics in order to determine the best course of action for implementation

- Developed a new website architecture for a travel insurance client, increasing organic traffic by 14% YoY, increased organic blog traffic by 157%, and leading to a 10% increase in e-commerce conversions

- Planned a data-driven content SEO strategy and wrote content pieces for a SaaS client, which lead to a 2.5X increase in demo requests from organic users.

- Created a strong network of fellow SEOs across the globe to learn and communicate with via Twitter

SEO Content Writer - Wpromote

- Collaborated with SEO Managers to develop content strategies to lead current and potential consumers through the sales funnel effectively

- Wrote concise, informative, and effective website content, metadata, landing pages, and product descriptions for a variety of e-commerce clients to enhance search engine authority

- Fearlessly think outside the box to create engaging short- and long-form blog content using the established brand voice of clients, including Marriott Hotels, Greystar Apartments, Chef’s Toys, Trex® Outdoor Furniture, POLYWOOD® Outdoor Furniture, Ember, SHEEX®, QALO®, Irvine Co. Apartment Communities, Benefit Cosmetics, and The Home Depot®

Communications Coordinator - Copart Inc. World Headquarters

- Created company-wide internal marketing campaigns to promote company culture, increase employee retention

- Wrote blogs and email newsletters, which were distributed on a bi-weekly basis

- Created promotional materials, including print collateral benefits brochures, email campaigns, and internal videos.

- Wrote and distributed press releases and quarterly earnings reports

- Managed the company’s LinkedIn account to strengthen relationships with shareholders, employees, B2B partners, and customers

Freelance Copywriter & Digital Marketer

- Developed and managed websites for clients using Wix, WordPress, and Squarespace

- Built content strategies and wrote content pieces in order to optimize clients' organic presence and improve brand visibility

- Managed brands’ social channels to establish strong relationships between the brands and their respective audiences using each brand’s unique voice and tone

- Created paid social advertisements using Facebook Ads and monitored analytics to ensure the best return on investment

This endeavor began while I was in college and looking for paid internship opportunities to gain experience. Plot twist: there were no paid internship opportunities. Rather than leaving college without experience, I decided to make my own internship opportunity. Hear more about my experience on Digital Marketing Victories.

Education and Certifications

University of Mississippi - Ole Miss

SEO MBA - The Art of Client Management

Google Analytics Certified (Universal Analytics)

Blue Array Academy Technical SEO Bootcamp

Semrush Academy

Public Speaking, Thought Leadership & Networks

Guest Lecturer at Perdue University

Podcast Guest on Digital Marketing Victories with Katherine Ong

Podcast Guest on #DreadingSunday with Daniel Cheung

Podcast Guest on All About The Data

Women in Tech SEO

DFW SEM

Dallas Alumnae Chapter of Kappa Alpha Theta